Coca-Cola ads: 8 of its most memorable campaigns - The Drum
网页2019年5月23日 · The Coca-Cola polar bears have been a frequent feature in the brand's advertising campaigns since as early as 1993, but in 2012 they were the perfect vehicle for brand innovation. Coca- Cola...
The History Of ‘the Pause That Refreshes' Campaign
网页As the roaring 1920s came to a close and the shadow of the Great Depression loomed, a young advertising team at Coca-Cola found themselves under the fluorescent lights of a bustling office. The year was 1929, and America was on the brink of the greatest economic downturn in history.
History of Coca‑Cola Advertising Slogans - The Coca-Cola Company
网页Throughout the years, the slogans used in advertising for Coca‑Cola have reflected not only the brand, but the times. Slogans provide a simple, direct way to communicate about Coca‑Cola. The 1906 slogan, "The Great National Temperance Beverage," reflects a time when the society in the United States was veering away from alcoholic beverages ...
50 Years Ago, Sugar Industry Quietly Paid Scientists To Point ... - NPR
网页2016年9月13日 · In 2015, the New York Times obtained emails revealing Coca-Cola's cozy relationships with sponsored researchers who were conducting studies aimed at minimizing the effects of sugary drinks on...
Does subliminal advertising actually work? - BBC News
网页2015年1月20日 · James Vicary astonished the assembled reporters by announcing that he'd repeatedly flashed the slogans "Drink Coca-Cola" and "Eat popcorn" throughout a movie, too fast for conscious perception....
How the ‘Blood Feud’ Between Coke and Pepsi Escalated ... - HISTORY
网页2019年6月11日 · The great Cola Wars of the 1980s were a battle between Coca-Cola and PepsiCo for dominance. The disastrous introduction of “New Coke” in 1985 appeared to set Coca-Cola back. Yet by the end of...
COCA-COLA'S COLD WAR SAGA WITH THE SOVIET UNION
网页In the eyes of Soviet propaganda, Coca-Cola was not just a beverage. It was the epitome of American capitalism, a symbol of Western decadence that was to be shunned. Posters, films, and speeches painted the fizzy drink as a capitalist poison, a veritable threat to the socialist way of life.
16 Best Coca-Cola Ads – Learning From The Masters
网页2024年9月19日 · We look at Coca-Cola’s best ads across print, TV, and OOH advertising. Focusing on everything from old classics to fresh new creative campaigns.
Coca Cola Propaganda Examples by Amy Dickens on Prezi
网页It showed us a panoply of American faces, young, old, brown, white, straight, gay (it included what are said to be the first gay parents depicted in a Super Bowl ad), in cowboy hats and hijabs, playing, eating, and exploring all-American vistas.
Coca-Cola Advertising in Vogue during World War II - ArcGIS …
网页How did Coca-Cola advertising in a woman's fashion magazine attempt to shape American women's opinion on the war?