Lay's Wow chips - Wikipedia
网页Lay's Wow Chips were fat-free potato chips produced by Frito-Lay containing Olestra. They were first introduced in 1998, and were marketed using the Lay's, Ruffles, Doritos, and Tostitos brands.
What Were They Thinking? The Chips That Sent Us Running To …
网页2012年1月17日 · In 1998, Frito-Lay introduced WOW Chips, fat-free chips made with olestra--whose molecules acted like a laxative when people ate too much. Here's how Frito-Lay played chicken with a branding...
Olestra Fat-Free Snack Controversy of the 1990s - Mental Floss
网页Frito-Lay, which marketed the chips under the brand name Wow!, pushed the idea that the chips had just 75 calories per serving, half the calories of the regular recipe, and no fat instead...
The Potato Chip That Destroyed The Bowels Of America
网页2020年9月25日 · In 1998, Frito-Lay used Olestra to launch their WOW! line of chips, including WOW! Doritos, WOW! Lays, WOW! Ruffles and WOW! Tostitos (thus marking the first time in history "wow" and "Tostitos" were together in the same sentence).
My Secret Love Affair with the 1990s’ Most Scandalous Snack Food
网页2022年12月1日 · If you were lucky enough to avoid the short-lived Lay’s WOW chip craze, here’s the skinny (pun intended): In 1998, Lay’s began selling a new line of chips that was purported to be...
The Real Reason These Potato Chip Flavors Were Discontinued
网页2023年2月21日 · Remember Wow Chips? During the diet craze of the late 1990s, Lay's unveiled non-fat potato chips that calorie-counters would feel good about eating. They consisted of Lay's, Ruffles, and Doritos with a meager 75 calories and zero grams of fat, all as a result of its not-so-secret ingredient Olestra (via Fast Company).
Lay's WOW Chips - Snacks Wiki
网页Lay's WOW Chips were fat-free potato chips produced by Frito-Lay containing Olestra. They were first introduced in 1998, and were marketed using the Lay's, Ruffles, Doritos, and Tostitos brands. Although initially popular, charting sales of $400 million in their first year, they subsequently...
Product Fail. WOW! CHIPS, FRITO-LAY (1998) - Medium
网页2017年9月19日 · It seems that Frito-Lay deceptively marketed their Olestra chips, and it was sued, among others, by a Massachusetts consumer for deceptively marketing its line of “Light” potato chips that ...
A Tasty Problem in 1998 - Frito-Lay WOW! Chips - LinkedIn
网页2024年3月8日 · The case study examines the rise and fall of Frito-Lay's WOW! Chips, a line of fat-free potato chips that utilized a synthetic fat substitute called Olestra. Marketed as a...
1998's Best-Selling New Product: Wow Chips - Los Angeles Times
网页1999年5月4日 · Frito-Lay's new Wow fat-free chips recorded $347 million in sales last year, making them the best-selling new product in the U.S. in 1998, according to a survey by market research group...
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