New Coke - Wikipedia
网页New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, [1] and discontinued in July 2002. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years.
Why Coca‑Cola's 'New Coke' Flopped - HISTORY
网页2015年4月23日 — Coca-Cola Classic quickly outsold New Coke and within a few months had returned to its position as the top-selling sugar cola, ahead of Pepsi.
New Coke: The Most Memorable Marketing Blunder Ever? - The Coca-Cola …
网页The events of the spring and summer of '85 — pundits blasting the "marketing blunder of the century," consumers hoarding the "old" Coke, calls of protests by the thousands — changed forever The Coca‑Cola Company's thinking.
New Coke | History, Response, & Facts | Britannica
网页2024年9月25日 — New Coke, reformulated soft drink that the Coca-Cola Company introduced on April 23, 1985, to replace its flagship drink in the hope of revitalizing the brand and gaining market share in the beverage industry.
New Coke and Coca-Cola Classic: What the Story Says About America - TIME
网页2015年7月10日 — The nation’s single most popular soft-drink product, original Coca-Cola, had claimed roughly 60% of the market share in 1948, but, according to a New York Times report, that figure had dwindled...
THE NEW COKE FAILURE - History Oasis
网页In the aftermath of the New Coke debacle, the Coca-Cola Company found itself with an unexpected windfall. The reintroduction of Coca-Cola Classic had captured the hearts and imaginations of the public, with sales of the beverage …
On This Date In 1985 Coca-Cola Became New Coke But Not For Long - Newsweek
网页On April 23, 1985, Coca-Cola announced they'd changed the formula of their ultra-popular drink. You may be asking why: why would such an iconic, widely praised soft drink change the formula that...
New Coke debuts, one of the biggest product flops in history
网页2024年4月22日 — On April 23, 1985, The Coca-Cola Company announces that it is changing the formula of its signature soft drink for the first time in 99 years. The short-lived, sweeter New Coke, as it is...
Veteran Employees Remember Infamous 1985 Launch of New Coke
网页2015年4月23日 — The launch of New Coke – and the eventual return of classic Coca‑Cola – showed that when you have something special, you often don’t know how special it truly is until you lose it. The same can be said for relationships.
Coca-Cola's PR disaster, 30 years later - CBS News
网页2015年4月23日 — When a new product launch is a disaster, it is called the "New Coke" of its industry. That negative association emerged 30 years ago Thursday, on April 23, 1985, when Coca-Cola Company...