网页2023年7月25日 · Value-In-Kind ("VIK") or Contra payments are a common form of compensation in #sponsorship - where a sponsor provides payment for a sponsorship deal with something (goods or services) other than cash. …
网页In Technology sponsorships, this Value-in-Kind (VIK) may represent more than 50% of the total technology budget of the event. Making VIK work for both sponsors and event organisers requires a careful balancing of value so …
网页2019年7月30日 · ‘Value In Kind’, or VIK, has always existed, but is getting more and more traction in recent times, as brands shift from sponsors to ecosystem enablers to define collaborative partnership ...
网页2017年9月14日 · Challenge #1 – Assessing Value. Event organisers need to assess the value of the proposed products and services, and the sponsors need to assess the value of the offered marketing rights.