Established in 1994, Bruce Rossmeyer's Daytona Harley-Davidson® and its world famous 109,000 square foot showroom located at Bruce Rossmeyer's Destination Daytona is the area's premier source for Genuine Harley-Davidson® motorcycles, MotorClothes®, official licensed products, parts, accessories, authorized service, rentals and Harley-Davidson® Riding Academy.