There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...