The term 99 Flake is often thought to indicate the price of the ice cream it accompanies but Cadbury has said: "The real reason for 99 Flake being so called has been lost in the mists of time." ...

"You can't give someone a 99 with a broken Flake. It's embarrassing for an ice cream man." Lawrence Glauser uses broken Flakes as a topping in a bid to recoup his losses Lawrence Glauser ...

That's all changed now and ice cream vans this summer have been seen charging everything from £2.50 to as much as £5 for a ...

The UK and Ireland's most iconic soft-serve ice cream combo, known as the 99 Flake, could be under threat this summer as the company that makes the iconic topping grapples with a surge in demand.

These are my Magic 99 Ice Creams! I've put a flake and sprinkles on mine but you ... Blend until a smooth ice cream is formed.