An curved arrow pointing right. Selfridges department store in London is selling a luxury ice cream for £99 which contains 24-carat gold leaf. The ice cream is called "Billionaire's Soft Serve ...

The term 99 Flake is often thought to indicate the price of the ice cream it accompanies but Cadbury has said: "The real reason for 99 Flake being so called has been lost in the mists of time." ...

These are my Magic 99 Ice Creams! I've put a flake and sprinkles ... Blend until a smooth ice cream is formed.