An curved arrow pointing right. Selfridges department store in London is selling a luxury ice cream for £99 which contains 24-carat gold leaf. The ice cream is called "Billionaire's Soft Serve ...

The term 99 Flake is often thought to indicate the price of the ice cream it accompanies but Cadbury has said: "The real reason for 99 Flake being so called has been lost in the mists of time." ...

These are my Magic 99 Ice Creams! I've put a flake and sprinkles ... Blend until a smooth ice cream is formed.

With the rise of the Carpigiani machine came innovations such as the 99: a whipped ice cream topped with a jauntily-angled chocolate flake. No one knows the true origin of this iconic ice cream ...

The average price of a 99 ice cream has risen a lot in the last few years, but for two men, the cost of ice cream has been ...