Ofek, Elie. "Competitive Positioning Through New Product Development." Chap. 3 in Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias, 49–85. Oxford: ...

It lays out the competitive landscape around the three disciplines, creating a "map" we will use to position the players. The first thing to do is develop a list of competitors to review. Pick the ...