ABB introduces new brand positioning “We help industries outrun – leaner and cleaner” underpinning the next phase of the ...

ABB, a global leader in electrification and automation technology, has come out with a new tagline, 'Engineered to Outrun,' ...

ABB has unveiled a new brand positioning, 'Engineered to Outrun', reflecting its focus on electrification and automation.

ABB’s new tagline will be ‘Engineered to Outrun’ which replaces “Let’s write the future. Together”. The new brand positioning is in line with ABB’s existing purpose of enabling a ...

The Chief Communications & Sustainability Officer of ABB discusses taking the brand in a new direction, its approach to ...