From 2023 to 2033, the absinthe market ( Absinth-Markt) is anticipated to expand at a CAGR of 6.7%. The market is expanding ...

However, as Michel Roux, the late spirits innovator and founder of a modern Absinthe brand called Absente explained to me, “You can make alcohol with anything you can distill or ferment.

Liquor is a massive industry. Brand Finance, a consulting company that specializes in brand valuation, released its annual report on the world's most valuable spirits brands.

This is how I feel about the Maximilian Affair. There’s a bunch of ways in which this drink looks bizarre—the things that are ...

Celebrities are lending their influence to the liquor shelf, buying stakes in companies and leveraging their star power to attract customers. Actor Matthew McConaughey's tequila brand announced ...

noted China's liquor brand Moutai's localization strategy unveiled last year, and said she is waiting to see more recognition of Moutai in the UK. Li Qiang, head of the UK branch of Nouvelles d ...

South African consumers are raising their glasses in celebration as 50 Cent's acclaimed liquor brands, Le Chemin du Roi French Champagne and Branson Cognac, officially launched in the country this ...

from higher to lower alcohol by volume drinks. So, they came up with a hard seltzer brand that was fashioned after the way people were really drinking. Spina and Sievers called it Primer ...

By 2026, the research firm further predicts that no- and low-alcohol consumption will increase by a third. In line with the category’s rapid growth, New Zealand-based non-alcoholic brand AF ...