Also Read How Blockchain and AI transform brand communication and security “Ad fraud is often referred to as invalid traffic. IVT is a broad term that describes an online activity that does not ...
However, experts estimate that fraud accounts for over one-third of all digital ad traffic. For CFOs, CMOs and CDIOs, this isn’t just a marketing problem; it’s money down the drain ...
The 2024 US Ad Fraud Savings Report highlights the significant and measurable impact of the industry’s anti-fraud initiatives. TAG CEO Mike Zaneis said the project began about six months ago.
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, released the Top 10 Connected TV (CTV) Ad Fraud Types in August ...
With the growth of e-commerce transactions and digital payments, the world is encountering new challenges in thwarting fraud. Research predicts that merchants worldwide will lose more than $362 ...