While the company reported a 9% increase in revenue in China, there was a 7% fall in the US. Adidas attributed the dip to a Yeezy-related decline. The brand terminated its lucrative partnership with ...
Fans have gone on to denounce Nike and Adidas for their failed attempts to copy Ye’s Yeezy with their new launches.
Steven Smith, the former Yeezy designer behind the Foam Runner and several other top models, was recently named the head of ...
In 2023, Adidas began selling some Yeezy inventory and donated a portion of proceeds to organizations representing people who ...
Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...
Adidas is winding down its affiliation with Ye on two fronts — legally and in terms of its dwindling Yeezy inventory. Wholesale in Q3 grew 13% year over year on a currency-neutral basis ...
Adidas has said it is unsure what ... soured and ties were cut last October. A pair of Yeezy 350 "Zebra" shoes sells for between $340 and $360, (£285-£302) compared with around $260 four months ...
Until the rupture, the Yeezy brand collaboration was a massive hit for Adidas, and the end of the relationship left Adidas with millions of shoes in storage that continue to weigh down its bottom line ...