John Kenny is an executive vice president for strategic planning at the advertising agency Draftfcb. Read next Follow us on: Jump to ...

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

BuzzCity, a provider of global wireless communities and consumer services, has released a mobile advertising campaign planner for brands using its mobile advertising network. The tool allows marketers ...