At DigiCon Omni, BBH Asia Pacific’s Jacob Wright makes the case for why embracing aesthetics in brand building strategy is the way forward. Big world issues such as climate change and gender politics ...
Spread the loveThe coquette aesthetic, characterized by its romantic, feminine, and slightly flirtatious style, has gained ...
From The Substance to sensory marketing and Margiela’s Tabis, the sexy grotesque aesthetic is trending. Here are the ...
One of the worries faced by brands with a recognisable communication style is that playing with new aesthetics will make their visuals less iconic to their audience. AI generative tools help overcome ...
Other terms to describe the same concept include stealth wealth, old money aesthetic, or silent luxury.” When you think of ...