NEW YORK – According to an executive from Ann Taylor, brand aesthetic must always come before technology in mobile. At the NRF 101st Annual Convention & Expo, executives from Ann Taylor ...
At DigiCon Omni, BBH Asia Pacific’s Jacob Wright makes the case for why embracing aesthetics in brand building strategy is the way forward. Big world issues such as climate change and gender politics ...
One of the worries faced by brands with a recognisable communication style is that playing with new aesthetics will make their visuals less iconic to their audience. AI generative tools help overcome ...