In the cutthroat world of retail, one curved line has changed everything. Amazon's logo, now as ubiquitous as the cardboard boxes piling up on doorsteps worldwide, tells a story of ambition ...

Amazon has seen its market share erode in apparel as Shein and Temu quickly expanded in international markets, but offering a ...

The offending logo (left) and the revised version (right" Amazon has quickly changed its main shopping-app logo, after commentators said the recent redesign made it look like Adolf Hitler.

A quiet change to Amazon's beloved smartphone shopping app has confused consumers. The well known cardboard colored box logo with a black arrow has seen a subtle change in the latest update for ...