Amazon is also adding shoppable ads to Prime Video in 2025, FT confirmed. The new ad format, which includes carousel ads, pause ads, and brand trivia ads—is being sold to advertisers as a new way to attract TV and movie viewing audiences that have become more elusive in the streaming age.

In a statement to Ars Technica, an Amazon spokesperson tried to gloss over the threat of “more” ads for Prime Video customers: “We have not changed our plans to have significantly fewer ads than linear TV and other streaming TV providers and to evaluate ad volume to ensure we deliver a great customer experience.”

From a comedy about theme parks to an underrated medieval fantasy, these Amazon Prime Video movies are the perfect way to spend a few hours this weekend. The Latest Tech News, Delivered to Your Inbox

AMAZON Prime Video is reportedly set to increase the number of ads you see on your screen while streaming TV shows and movies. But that’s only if you don’t pay the extra £2.99/$3.99

If you’re in the mood for a good scare, you came to the right place. While it’s easy to find big-budget or well-known films to freak you out, this list of truly terrifying options includes more than few under-the-radar diamonds in the rough — all of which are available to stream right now in the

Amazon explained that it had not seen a sharp decline in subscribers since advertisements were introduced to the platform earlier this year.