Audi is launching a new sub-brand that does away with its iconic four-ring logo in a strategy to conquer new markets.

And before you accuse me of miscounting the number of shapes in the Olympic logo, I'm talking about Audi. So it's somewhat surprising that the brand is ditching the rings for a new EV brand.

The point can only be to replace one brand with the other, independently of the excuses German executives may try to find.

Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital ...

This week in branding news, Audi revealed a new logo, the hosiery brand L’eggs debuted a comeback, and Nosferatu got its own perfume. Here’s everything you need to know about the latest in ...

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous four-ring emblem. Today in Shanghai, the company showed off the new “AUDI ...

In a move that seeks to differentiate AUDI from its parent brand and hopefully resonate with local buyers, the carmaker will be ditching its traditional four-ring logo. (It makes the decision to ...

SHANGHAI (Reuters) - Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting ...

Currently, Audi's EV offerings in China include models with the iconic four-ring logo, such as the Q4 e-tron produced with FAW, the Q5 e-tron SUV made with SAIC, and the upcoming Q6 e-tron ...