15 Examples of Big Brands Using UGC and How to Adapt Them ... To capture masses of authentic user-generated content, Travelex made each day a campaign day by launching a 12-month photo contest ...

Radical authenticity can turn a ho-hum brand into a thriving business. Get examples and practical strategies to build trust ...

so marketers must work to balance their sales pitch with their brand’s authentic voice. Drawing on their own experiences as business leaders, the members of Rolling Stone Culture Council weigh ...

Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe. The report was based on data from a survey of 12,000 consumers in 14 ...