15 Examples of Big Brands Using UGC and How to Adapt Them ... To capture masses of authentic user-generated content, Travelex made each day a campaign day by launching a 12-month photo contest ...
Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe. The report was based on data from a survey of 12,000 consumers in 14 ...
“I’ve got four in Canada. Four or five? I don’t even know,” says the 61-year-old chief executive of Authentic Brands Group, sitting at his desk in his Manhattan office, wearing a white ...
An authentic brand voice is more important than ever ... to be genuine and that go beyond just providing a service. For example, Nike is known for its sneakers and athletic wear, but it's grown ...
Gymnast Simone Biles, for example, was recently named the ... how they trained and how they got to where they are?” Authentic connection between a brand’s customers and athletes derives ...
Authentic Brands Group has partnered with Sequence Tulum to create its Barneys New York-branded residences in Tulum, Mexico. The residences are located in the Luum Zama community and are being ...
Existing customers, partners, and stakeholders can expect the same innovative service, with an even sharper focus on helping brands harness data to fuel authentic connections in the creator economy.