And most customers who suffer a bad customer experience spread negative word-of-mouth. Recent research* conducted by B2B International found that only 14% of large B2B organizations are truly customer ...

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...

Rich Communication Services (RCS) offer businesses a powerful way to connect with their audiences more effectively.

Whether you’re a business owner, in sales, or a customer success professional, this webinar is packed with actionable insights to help your B2B business scale. Don’t miss out on this ...

Customer B -follow on orders Customer B is the Mexican business of Customer C and one of MicroSalt's longest standing B2B customers. Customer B has placed further orders for 63,860 lbs / 29 mT of ...

Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...

Artificial intelligence (AI) has transformed B2B marketing, taking what was once complex and making it simple and data-driven ...

Let's take a look at five key trends shaping this next wave: ...

Businesses are adopting Connected Consumer Experiences. This approach uses data to personalize customer interactions. It customizes communication based on individual profiles and purchase journeys.