Research has shown that B2B companies dedicate a shockingly short amount of time on pricing models for their professional ...

The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce, and customer ...

Rich Communication Services (RCS) offer businesses a powerful way to connect with their audiences more effectively.

Let's take a look at five key trends shaping this next wave: ...

Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...

Artificial intelligence (AI) has transformed B2B marketing, taking what was once complex and making it simple and data-driven ...

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...

driving better alignment between marketing and sales Examine the B2B customer journey from multiple perspectives Enlist Kellogg Executive Education's Comprehensive Campaign Template to help drive ...