Why are you not building a B2C and raising big rounds? Do you think your B2B model is scalable? Have you often seen multi-billion dollars exits in B2B businesses recently? As we always ...

To unlock its value creation potential, we must acknowledge that B2B has its own distinct mental model that is different from B2C. While B2C is about influencing the buying behavior of individual ...

B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...

The ANA Masters of Marketing Conference 2024 / Credit: Audrey Kemp When was the last time you heard someone say, ‘But that’s B2B; it’s completely different from B2C’? Probably yesterday.

Digital marketing remains a vital component of marketing strategy for B2C and B2B brands alike. But the approach can still be unfamiliar territory for some B2B marketers as they evaluate and ...

But here's the silver lining—a revolution of B2B ecommerce innovation that is underway, tapping into the ‘Golden Triangle’ of ...

Along with the pivot, the firm has also announced raising $15 million in a mix of debt and equity led by Lightspeed Venture ...