Regardless of all the factors that lengthen the B2B sales cycle, keeping the cycle as short as possible is still a goal your company should strive for. A study has found that 78% of customers make ...

B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a ...

For those that don't, things won't go as well: They'll be eclipsed by their competition. If you want to better engage your buyers and reduce your sales cycle, now is the time to start personalizing ...

Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...

Sales planning is a crucial part of the business-to-business (B2B) sales process. It determines your sales goals, how to ...