Regardless of all the factors that lengthen the B2B sales cycle, keeping the cycle as short as possible is still a goal your company should strive for. A study has found that 78% of customers make ...

Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...

That's partly because more B2B sales now involve multiple buyers. Businesses are taking a more collaborative approach to how ...

If you want to better engage your buyers and reduce your sales cycle, now is the time to start personalizing your B2B marketing program. Shira Abel has 25+ years of experience leading strategic ...

What Is B2B Appointment-Setting? B2B appointment-setting is the process of scheduling an official meeting between a qualified lead and a closing sales rep. Appointment-setters (also called sales ...

Improved Sales Effectiveness: B2B enterprises using Kaon's platform have seen higher conversion rates, as the solution enables sellers to clearly communicate product differentiation and value.