Regardless of all the factors that lengthen the B2B sales cycle, keeping the cycle as short as possible is still a goal your company should strive for. A study has found that 78% of customers make ...

Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...

B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a ...

For those that don't, things won't go as well: They'll be eclipsed by their competition. If you want to better engage your buyers and reduce your sales cycle, now is the time to start personalizing ...

Sales planning is a crucial part of the business-to-business (B2B) sales process. It determines your sales goals, how to ...

Only 25% of marketing-generated leads are typically of a high enough quality to immediately advance to sales. (Gleanster Research) Takeaway: 90% of the buying process is over before a B2B prospect ...

As B2B marketers, we must work much harder to earn a buyer’s trust.” On top of that, the sales cycle is no longer linear. “We’re navigating this ‘messy middle’, trying to figure out ...

Improved Sales Effectiveness: B2B enterprises using Kaon's platform have seen higher conversion rates, as the solution enables sellers to clearly communicate product differentiation and value.