Versus the competition: The i7 is more stylish and ... from their styling and interior appointments to their passenger space and controls. This gives BMW buyers an interesting choice: Go with ...

Mansory has directed its unique brand of styling at the BMW 7-Series ... Inside, customers can choose from a vast array of interior trim combinations, as well as newly designed ergonomic steering ...

As much as I love driving the 760i, once I slide into the driver's seat of the fully electric i7 it's hard ... The new 7's interior is best experienced with the optional BMW Individual Composition ...