To launch the redesign, the car manufacturer released an article on its website delving into the history of the logo. BMW, which stands for the Bayerische Motoren Werke (Bavarian Motor Works), evolved ...

BMW has long had one of the most recognizable ... While brands can achieve a lot with something as simple as a logo redesign, they make changes at their own peril, cautioned Johndrow.

An curved arrow pointing right. The U.S. two-man bobsled team hasn't won gold since 1936. This year they have a new bobsled, designed by BMW, that may make all the difference. Before this makeover ...