Although every Bitty Baby comes packaged in American Girl’s signature bright pink boxes, the dolls themselves aren’t assigned a gender or traditionally gendered names, and you can choose ...

American Girl grew in popularity, expanding to include more historical dolls and books, the Bitty Baby doll line, a magazine for middle-school girls, and all manner of advice and craft books.

Since the company’s start in 1986, American Girl dolls have been a way for some youth to find themselves in characters. American Girl sells several lines of dolls and also publishes books ...