"See the thing is it's funny the first time. Then it become a bit naff and like the parents are a) attention seeking and b) love to jump on the bandwagon." And: "Gross, no one wants to see that." The ...

Little Baby Bum was founded by a London-based couple in 2011 and has racked up 17.5 billion views in its time. It was bought by a firm called Moonbug for an undisclosed sum, as first reported by ...