If you hear the name, you know exactly what it is. Barbie is one of Mattel’s most iconic toys and the world’s most popular ...

Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...

During the pandemic, when everyone was looking for entertainment at home, the toy industry grew rapidly. Sales were up 16-20% ...

NEW YORK — "Barbie" may soon be joined by another Mattel doll on the big screen. The toy company is developing a live-action ...

Barbie was defined and degraded by her sexualised ... The global phenomenon reinvented the market and the narrative surrounding girls’ toys for the better. The prince didn’t save princesses ...

This is the strategy behind the Barbie movie ... This is despite the fact that many shops still divide toys by gender, with pink aisles for girls who want to be princesses, and blue ones for ...