Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...
Barbie was defined and degraded by her sexualised ... The global phenomenon reinvented the market and the narrative surrounding girls’ toys for the better. The prince didn’t save princesses ...
This is the strategy behind the Barbie movie ... This is despite the fact that many shops still divide toys by gender, with pink aisles for girls who want to be princesses, and blue ones for ...