Mattel Films has found its first actor for its upcoming Matchbox movie in John Cena, with the actor's character so far being ...

The Barbie movie was such a smash hit at both the box office and on the awards circuit that it's unsurprising Mattel and other toy companies are in a hurry to try to recreate that success.

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

The Matchbox Cars movie follows the phenomenal success of another film from Mattel’s extensive lineup of toys, Barbie. That ...

Just ahead of the release of the “Barbie” movie on Friday, July 21, Amazon is having a big sale on select Barbie-themed merchandise. The discounts include discounts on Barbie toys, apparel ...

Barbie, it seems, was just the beginning. Toy brand Mattel has plans to use its iconic Matchbox die-cast toy car line as the ...

Barbie has become among the most influential toys to have ever existed. The Barbie movie was presented to the public starting in 2022. But from then until its premiere, we were given only hints about ...

A new clip for the Minecraft movie is getting just as much hate as the trailer, meaning it’s not looking good for the ...

What next, a movie about Barbie? Hollywood loves to make money off your nostalgia--whether it be nostalgia for toys or films--and while some of these titles live up to the packaging, others are ...

But what will a follow-up to Mattel’s blockbuster toy adaptation be ... and hopes the film results in “a bunch of different Barbie movies.” That said, Gerwig also said at another time ...

This is the strategy behind the Barbie movie, which comes out on 21 July ... But the recent collapse of Toys R Us shows why toymakers like Mattel need to diversify beyond the sale of physical ...

Both Barbie the doll and Barbie the movie won’t appeal to everyone ... Whether it’s the toys we played with until their plastic heads popped off or the songs we used to sing in our bedrooms ...