MacCormack, Alan, Brian Kimball Dunn, and Chris F. Kemerer. "Barnes & Noble: Managing the E-Book Revolution." Harvard Business School Case 613-073, March 2013. (Revised April 2014.) ...

We want to find out what kind of books they like. It’s going to be fun getting to know them.” The new Barnes & Noble store is located in the space formerly occupied by The Children’s Place ...