the purpose of Ivy Park Rodeo was far greater than just jumping on a trend: it is actually intended to highlight the legacy of Black cowboys and their heritage. This is Beyoncé’s fifth ...

Beyoncé has ended a business venture with Topshop boss Sir Philip Green by buying him out of Ivy Park, the gymwear label they founded together. The pair launched Ivy Park two years ago ...

Beyonce is teasing something dreamy for her latest Ivy Park offerings. The superstar announced her highly sought-after activewear brand is releasing a new collection, sharing an image of a hyper ...

She's frequently worn Beyoncé's Ivy Park brand on stage, opting for comfortable jumpsuits and matching long-sleeved sets. Red ...

However, Beyoncé’s legal team argues that Blue Ivy Carter is internationally recognized, unlike the Wisconsin clothing store, and should not be barred from trademarking her likeness because of ...

Beyoncé is an international superstar. As a result of the “Texas Hold ‘Em” singer’s fame, her three children were thrust into the spotlight. But her oldest offspring, Blue Ivy ...

As the world continues to watch the evolution of celebrity culture, one story stands out: Beyoncé’s long-standing quest to trademark her daughter Blue Ivy’s name. This legal saga, now in its ...

By Bill Donahue Beyoncé’s attorneys are once again asking federal regulators to register Blue Ivy Carter’s name as a trademark, more than 12 years after she and Jay-Z first sought to lock up ...

A decade after applying for trademark protection, Beyoncé and her legal team are still pushing to protect Blue Ivy’s future interests. Beyoncé is serious about protecting her children’s ...

Beyoncé and Blue Ivy Carter behind the scenes at The 66th Annual Grammy Awards, airing live from Crypto.com Arena in Los Angeles, California, Sunday, Feb. 4 (8:00-11:30 PM, live ET/5:00-8:30 PM ...