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Most logo changes by big brands are subtle. Some, however, are so drastic that the new marques look like they have been created for completely different companies. But logo recognition is clearly ...

Here’s an infographic from UK agency, Oomph, that details the hidden imagery and meaning in 40 big brand logos. Many, like the arrow in the FedEx logo, you may already be aware of. Some you may not.

After months of rumous, Audi has unveiled a new EV range in China, sporting, instead of the rings (arguably one of the best ...

“These four symbols of change are elements that will be universally recognised codes of Jaguar going forward”, said the ...