“BODYARMOR changed the sports drink game and we’ve been big fans of the brand for a while now, so it’s exciting to be able to ...

Within the sports drink category, for instance, there are two segments—zero sugar and rapid rehydration—where BODYARMOR has yet to venture. As we chart our innovation course, our initial focus ...

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Major League Soccer and sports drink BODYARMOR kicked off their multi-year partnership with a star-studded unveiling at Banc of California Stadium Wednesday morning. “Given the exciting growth ...

Bodyarmor has drafted New York Knicks All-Star point guard Jalen Brunson to its roster of athlete brand partners. The Coca-Cola energy drink brand entered into a multiyear agreement with Brunson.