You'll find so many Lego deals on sale for Prime Day to make holiday planning a breeze. Build for the future with play packs, brick boxes, minifigures and more to brick out your collection without ...
Which LEGO Technic sets are best? LEGO Technic sets are geared more for adolescents and adults than kids. Although some bricks may be involved, LEGO Technic sets are made from gears, wheels ...
Don't miss out on LEGO discounts in this month's sales! There are plenty of great offers on sets of all kinds to get your hands on as we get going on autumn. Whether you're buying for yourself ...
6. Study the user in action. As recently as 2011 90% of Lego’s users were boys. Lego commissioned detailed ethnographic studies to determine why this was. They examined differences between how ...
I am obsessed with Lego and own many sets from Star Wars, Harry Potter and more. A few months ago I added R2-D2 to my ever-growing collection after spotting it was on sale at Amazon. The online ...