Coca-Cola’s reliance on taste tests overlooked consumer loyalty and brand identity. Emotional connections and brand symbolism significantly influence purchasing decisions. Effective market ...

Coca-Cola is relaunching the Mexican soft drink brand Barrilitos in the U.S., starting with California and Texas. There is likely to be further near-term expansion into Nevada and Oklahoma.

The Coca-Cola Company has a varied array of brands under its umbrella, and its latest move should come as welcome news for Mexican soda lovers. Coca-Cola announced today that it is relaunching ...

Coca-Cola’s attempt to blend holiday cheer with cutting-edge technology has sparked online outrage after releasing an AI-generated Christmas commercial. While the 15-second spot reimagines the ...

On Thursday, Coca-Cola announced that it's bringing back Barrilitos ... "We’ve infused Barrilitos with a refreshed brand identity while preserving the classic flavors and traditions that ...