For example, if you're a fitness coach ... In a competitive industry, you need effective brand positioning strategies that ...

Brand archaeology: What lessons can be learned from the strategies and tactics that lead to your brand's growth in ... Looking at those two sets of core values, what narratives and positioning ...

It's easy to just go through the motions of a brand-positioning project and come out with an average ... "Cultural branding" and "brand purpose" are two such examples. And although both perspectives ...

Melanie Puddick, of Added Value, offers some guidance on understanding brand positioning and offers a simple framework from which to build. There is no standard definition of brand positioning. Some ...

Let’s go through the three main things you need to pay close attention to in your brand positioning strategy ... along with practical examples to illustrate the point: Imagine walking into ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of ...

After an M&A transaction, a well-executed brand positioning exercise can be the difference between a smooth transition and a cultural clash. Jaclyn Hesse, co-founder of Taillight, lays out the process ...