Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

Big pharmaceutical groups have, by necessity, survived in part by acquiring or partnering with start-ups and smaller companies that have developed new treatments — Pfizer’s work with BioNTech to ...

When it comes to modern marketing tactics, you can’t be all things to all people. Even beyond Gen Z, 71% of consumers expect ...

CU Boulder’s brand strategy is a holistic plan designed to help the university achieve its business goals and deliver a favorable experience for audiences across all touchpoints. Our brand strategy ...

Leah Abiara, CEO of Calask, is gaining attention for her innovative approach to luxury brand strategy and interior design.

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

A bizarre new ad for the car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.

The right approach must consider both of these elements as key to sustainable growth and customer satisfaction.

In an exciting announcement, Xiaomi Nigeria unveiled its new dual-brand core strategy, a forward-thinking approach to better ...

With Xiaomi and POCO, Nigerian consumers can expect even more from Xiaomi Corporation- whether it’s through leading ...