Join NH Business Review's webinar for a crash course on creating a standout brand and safeguarding it. Learn from branding ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

The Duke and Duchess of Sussex are reportedly in the midst of a professional separation, with reports suggesting that their ...

In today’s digital age, mastering personal branding across multiple online platforms is essential. Business owners and ...

A recent study found 54% of consumers want to see more of a brand's history—how marketers can leverage a corporate legacy to ...

A bizarre new ad for the car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.

When it comes to modern marketing tactics, you can’t be all things to all people. Even beyond Gen Z, 71% of consumers expect ...

Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and ...

CU Boulder’s brand strategy is a holistic plan designed to help the university achieve its business goals and deliver a favorable experience for audiences across all touchpoints. Our brand strategy ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...