Given the complexity of the research, programs, and business operations conducted at the University, graphic design is an essential ... supports institutional brand standards. This collection of ...

CU Boulder’s brand elements work together to create a cohesive, meaningful brand message. Our brand promise outlines what kind of experience audiences can expect from us. The brand character is the ...

The graphic marks provide creative flexibility for individual units to inspire audiences and help them imagine what they can achieve and become at CU Boulder. Using authentic imagery is one of the ...

With the rise in sound-on social platforms, streaming, podcasting and more, the world of communications has never been more ...

Target a new audience: Your current brand may have served you well for years, but as markets shift, you may notice your message resonating with a different demographic or generation. Rebranding can ...

Three elements—logo ... take a look at what makes each element so vital to successfully branding your business. A logo is a design or symbol that is created by an organization and identifies ...

Speaking at an exclusive event earlier this month at the inner sanctum of JLR’s Gaydon design studio, chief commercial officer Lennard Hoornik said that if a company like Jaguar ...