A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top ...

When is the best time to prepare your budget? Top industry leaders, including a Director of Finance and several CEOs, share ...

Every year, marketing teams grind through “planning season,” hoping to finally deliver results that leadership wants. Yet, ...

Then you spend 50% of that marketing budget on digital marketing specifically. That sounds great, but is that how it works in the real world? According to one study, marketing budgets make up ...

In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited ...

Marketing efficiency is more crucial than ever as budgets shrink. Focus on core goals, cut unnecessary tasks and embrace AI ...

In this guide, we’ll explore how to allocate your budget effectively across platforms, invest in paid media wisely, and adjust based on performance to achieve your marketing goals. Each PPC ...

The "Wicked" movie, which stars Cynthia Erivo and Ariana Grande, has launched a marketing blitz ahead of its release.

Over 80% of APAC CMOs are expecting an increase in budget allocations for 2025, with Japan showing the most significant ...