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Marketing Interactive
1 天
Can Burberry's refocus on heritage really help revive its identity?
Burberry’s recent announcement of its “urgent” turnaround plan signals a critical moment for the brand as it seeks to revive ...
Marketing Interactive
4 天
Burberry unveils 'urgent' strategic plan as sales plummet
Burberry has unveiled a new strategic plan ‘Burberry Forward’, to reignite brand desire and "correct years of ...
9 天
on MSN
Burberry Debuts Its Holiday Campaign and a Virtual Scarf Try-on Service
Shot in London's storied cultural neighborhood of Bloomsbury, the campaign features three sets of portraits that spotlight ...
6 天
The Burberry Whisperer? Joshua Schulman Plans to Restore the Brand’s Fortunes, Win Back ...
In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop ...
7 天
on MSN
Burberry shares soar as new CEO Josh Schulman admits ‘lack of focus on outerwear ...
Burberry also plans to slash costs by millions and has set a lofty new revenue target under CEO Josh Schulman.
7 天
on MSN
Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...
7 天
on MSN
Burberry puts focus back on trench coats in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...
voguebusiness
7 天
‘Our best days are ahead’: Burberry CEO reveals turnaround plan
Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...
7 天
Burberry hopes 'scarf bars,' puffer jackets and classic styles can drive turnaround
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Daily Mail
8 天
Rivals stars team up with British fashion house Burberry for sweet London themed Christmas ...
while David hailed an iconic black London cab. Alex and David were all smiles as they climbed into the taxi before driving off as festive music played over the clip. Burberry shared the advert ...
LifestyleAsia
2 天
Burberry Beauty launches first flagship store at Harbour City
Burberry Beauty is launching its first global flagship store at Harbour City, offering its signature scents and makeup.
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