LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making ...

Add articles to your saved list and come back to them any time. The classic Burberry trench coat doesn’t change from season to season. Referred to as “heritage”, this coat continues to ...

Burberry plans to change its store layout to emphasise scarves and trench coats over bags and shoes, with “scarf bars” to drive sales of its cashmere scarves priced from $450 to $1,050.

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...