The UK is facing a shortage of Cadbury 99 Flakes after a surge in demand for soft-serve ice creams topped with the crumbly chocolate treat. The ice cream toppers are half the size of the Flakes ...

Cadbury's Flake is one of Cadbury's key brands in the confectionery market. It is positioned in the 'countline' sector of the market which is currently worth £350 million and growing. The market is ...