CHOCOHOLICS are up in arms after the Cadbury confirmed that a festive fave has been discontinued. The shock axing of the fan ...

This year's B&M Christmas goodies have landed with its best-selling Cadbury's hamper set to be sellout as it's bigger than ...

CADBURY has confirmed it has discontinued a popular Christmas chocolate bar and shoppers are demanding it’s brought back. The chocolate maker has ditched its Dairy Milk Winter Orange Crisp ...

How do you get 10,000 Gen-Z types to pre-order an orange flavoured Twirl singles bar in the middle of the pandemic? How do you shift conversion behaviour from impulse to planned purchase on something ...

Amazon has slashed the price of its Cadbury Heroes Chocolate Bulk Sharing Box to just £21.24 for Black Friday Week - the ...

Launching Twirl Orange as a permanent stock-keeping unit, making it famous and appealing to a younger growth audience, was a difficult enough task on its own - but made formidable by the pandemic.