For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

Small vehicles (physics), sports cars (risk-taking behavior) and some mainstream vehicles (perhaps just the sheer amount of ...

Jaguar, the luxury car brand, announced it's rebranding and wants to reflect the spirit of the founder Sir William Lyons.

Honda earned its fourth consecutive award as the Best Car Brand in America from U.S.News & World Report.The Japanese ...